Combining design and data driven problem solving approaches surfaces stories at the intersection of analytics and ethnography. They are your guide to make sure you work on the right problem, and your solution actually leads to the desired outcomes.
One doesn’t just summarise a conference as vast as SXSW Interactive. But one can see recurring themes that impact all companies and institutions. Here are my 10.
How to make best use of the unsung hero of ideation workshops.
Major design and innovation firms have done a great job as ambassadors for the discipline over the past few decades. Design Thinking has gone mainstream. While the discussion about what the next big thing in Innovation is goes on, they might have fallen victims to their own success.