People with chronic knee or back pain don’t get the care they need. This impacts their quality of life and is a number one driver of costs for health care providers and productivity loss for employers.
I designed the service, software and hardware to deliver the key elements of best practice care for chronic knee and back pain, all to be delivered in the comfort of a person’s own home.
Throughout the development, I engaged with target users and health experts alike; first to come up with the core proposition, and later to validate the solution. While it was relatively clear what users needed to do to get better, keeping them engaged in those activities was key. I mapped out opportunities to enforce positive behaviour patterns, and designed targeted interventions to enable them. As soon as the basics of the technology were ready it was deployed to cohorts of test users who provided a continuous stream of feedback.
To enable the digitisation of physiotherapy, I designed a set of versatile motion sensors in an iterative process supported by live alpha and beta testing. Once the design was set, I set up the production and supply chain, working with producers across the UK, EU and Asia.
The service was designed based on three key aspects: Physiotherapy, education and behaviour change. The main challenge was to break the complexity of care down and package it in a digital solution that users with any level of understanding of technology could benefit from.
From the start, success had to be measurable for users, payers and my client. Here are just a few of the successes of this project.
Leading all aspects of design, I worked proactively on creating a culture of design thinking within the organisation, organising workshops, book clubs, visits from field experts and - most importantly - including every employee in the design process.
See how I helped British Airways to develop first-in-industry services for their mobile app.