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Thomas Essl

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E20 · Organising content with Card Sorting (Research essentials #4)

When working out how to organise things and what to call them, Card Sorting offers an easy and rapid research method to ensure that what seems obvious to you is also obvious to your users.

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tags: card sorting, Research, User interviews, User testing, Taxonomies, Information Architecture, UX, Content
categories: Research, Startup
Sunday 10.11.20
Posted by Thomas Essl
 

E19 · User testing (User research essentials for anyone #3)

User testing helps you ensure that you're building your product in the right way before you go and actually do it, thus de-risking your work and avoiding wasted effort.

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tags: Research, User interviews, user journeys, User testing, Users, insights, Stakeholders
categories: Startup, Interview, Research
Sunday 09.27.20
Posted by Thomas Essl
 

Ep 18 - Discovery interviews (User research essentials for anyone #2)

Discovery interviews are a universally useful, flexible, and simple method to understand entire user journeys, build personas, and ground all work that follows.

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tags: research, User interviews, User testing, user journeys, Research
categories: Research, Startup, Strategy, Interview
Sunday 09.13.20
Posted by Thomas Essl
 

Ep 17 - User research essentials for anyone #1: Start here

Every successful product is built around a genuine human need. But you don't need to have an experienced researcher by your side to uncover user insights and guide your human-centred product development. Anyone on a team should know the basics and can even lead successful research sessions. All you need is a few basics to get going.

In this episode, I'll share the few methods that cover the majority of my research needs, and a few guidelines that apply to almost all of them. Get ready and dive in!

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tags: User testing, usability testing, card sorting, surveys, analytics, focus groups, Ethnography, Bias, User interviews, Product Management
categories: Research, Strategy
Sunday 08.30.20
Posted by Thomas Essl
 

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Thomas Essl is a designer who writes about creative and personal development. You can follow along by signing up for his newsletter and following him on Instagram and LinkedIn.

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