Worse than falling victim to carelessness is finding you’ve been negligent yourself. How to avoid causing harm to others…
How to stop spending time on the wrong things
Three reasons why you need more boredom in your life
Finding comfort in the indifference of the universe
I'll dive into what metrics I care about during product development and tell you about lesser-used methods of gathering insights about user behaviour and interactions with your product.
When working out how to organise things and what to call them, Card Sorting offers an easy and rapid research method to ensure that what seems obvious to you is also obvious to your users.
User testing helps you ensure that you're building your product in the right way before you go and actually do it, thus de-risking your work and avoiding wasted effort.
Discovery interviews are a universally useful, flexible, and simple method to understand entire user journeys, build personas, and ground all work that follows.
QuantumBlack, AI by McKinsey
2021-2022
QuantumBlack, AI by Mckinsey
2020
QuantumBlack, AI by McKinsey
2020-2021
British Airways
2016
SwissRe via Foolproof
2017-2018
Hinge Health
2014-2016
— Daniel Perez, CEO, Hinge Health
— Gary Cornish, Delivery Manager, Experian
— Rob Varney, Experience Design Director, Foolproof
— Veronica Naguib, Head of CX, The BiO Avency
— Toby Wragg, Product Owner iOS, British Airways
— Victor Boardman, Digital Client Engagement, SwissRe
or find me on
A coherent identity guides everything from strategy and product decisions, to design, marketing and much more. It also helps build trust with customers. And it does not start with designing a logo...