Combining design and data driven problem solving approaches surfaces stories at the intersection of analytics and ethnography. They are your guide to make sure you work on the right problem, and your solution actually leads to the desired outcomes.
Extreme user needs capture our attention and get us to develop solutions. But when the dust settles, we might realize that we have overlooked great potential in the process.
Major design and innovation firms have done a great job as ambassadors for the discipline over the past few decades. Design Thinking has gone mainstream. While the discussion about what the next big thing in Innovation is goes on, they might have fallen victims to their own success.