You too can be a creative thinker who goes down in history - or, at least, feel more fulfilled and do better work.
This brief post illustrates the ‘Deliberation-Without-Attention’ effect and how you can take advantage of it to create your own eureka moments and be more creative.
Major design and innovation firms have done a great job as ambassadors for the discipline over the past few decades. Design Thinking has gone mainstream. While the discussion about what the next big thing in Innovation is goes on, they might have fallen victims to their own success.