A coherent identity guides everything from strategy and product decisions, to design, marketing and much more. It also helps build trust with customers. And it does not start with designing a logo...
Ep 18 - Discovery interviews (User research essentials for anyone #2)
Discovery interviews are a universally useful, flexible, and simple method to understand entire user journeys, build personas, and ground all work that follows.
Ep 17 - User research essentials for anyone #1: Start here
Every successful product is built around a genuine human need. But you don't need to have an experienced researcher by your side to uncover user insights and guide your human-centred product development. Anyone on a team should know the basics and can even lead successful research sessions. All you need is a few basics to get going.
In this episode, I'll share the few methods that cover the majority of my research needs, and a few guidelines that apply to almost all of them. Get ready and dive in!
Ep 16 - Startup #3: From problems to product
When faced with too many opportunities or problems to solve, nothing focuses the mind more than some good old prioritisation and refinement. We'll use a simple prioritisation technique and the Lean Business Canvas to move our project from a range of problems, towards a focused product business.
EP 15 - Startup #2: Identifying Opportunities
Too many great projects get stuck at the idea phase - either struggling to focus on one or going with what will turn out to be one that's less than ideal. In this short episode, I share one simple technique that will help you find out where innovation can make a real difference.
Ep 14 - Startup #1: Principles to get started and stay focused
Kicking off a mini-series on starting up, before actually doing anything let's be clear on how we want to operate. Principles offer a handy tool to help you keep the eyes on the right ball. Here are seven to get you started.
EP 13 - Stakeholder interviews #2 - Great questions
Stakeholder interviews maybe the first thing to consider on any project. In the second part of a two-part series, I share tried and tested questions to get to unique insights, and explain why they work.
Ep 12 - Stakeholder interviews #1 - Why they matter
Stakeholder interviews may be the first thing to consider on any project. In this first part of a two-part series, I discuss why you shouldn't miss them and how I structure them.
Ep 11 - Not being first
Discovering that an idea we feel passionate about has already been implemented by someone else can feel like a punch in the gut. But you should not prematurely give up on your idea because of it.
Ep 10 - Tech enabled behaviour change
In many industries - from Health to Finance - tech-enabled solutions aim to drive changes in behaviour. Learn what levers you can pull to make this happen effectively.
Ep 8 - Surveys #1 - Principles for successful surveys
Surveys are an excellent tool to remotely gather information from a large audience. Done right, they can provide the information you and your team need to make good decisions from engaged respondents who are happy to help you. However, their flexibility opens them up for a number of risks.
In the first episode on this topic, I share a few general points to help you frame your survey in the right way.
Ep 3 - Define opportunities with magic
Any sufficiently advanced technology is indistinguishable from magic. - Let's turn Clarke's third law around and use magic to create a simplified view of a process and identify the right opportunities to focus on.
Ep 2 - Competitor research
Competitor research can be an invaluable tool to inform your product strategy. It can also be an utter waste of time. Here are a few points to help you make sure you get ground your activities in a solid understanding of your competitive landscape.